Pride Collaborative uses strategic storytelling to help organizations deepen their relationships with communities and audiences. In this artsENGAGE blog post, Pride Collaborative founder, Felicia Pride, offers specifc and helpful questions to guide your multimedia storytelling journey.
On May 4 in Washington, DC, Pride Collaborative is hosting StoriesLab, a half-day exploration into the possibilities of story that’s co-presented with the Center for Social Media at American University. StoriesLab aims to nurture community and provide ideas, inspiration, resources and training, because when we consider the potential of storytelling to engage publics, it’s important to be strategic, focused, and intentional.
NAMAC Members receive a 10% registration discount to StoriesLab with discount code NAMAC1.
Ashley Woodbury (pictured on the Right) served as Co-Producer and Managing Editor of Student Productions on Restore/Restory: A People's History of the Cache Creek Nature Preserve. Here, she shares some fundamental lessons she learned about the political and interpersonal power of digital media practice gleaned through her interactions with community members, media artists, and with the land itself while working on Restore/Restory.
Multimedia artist, innovative educator, and Open Space Documentarian jesikah maria ross recently launched a multimedia project to document historic changes in California's topography through a multi-layered, community-rooted tapestry of voices, histories, perspectives and user experiences. This new project, Restore/Restory, has so far manifested as a people’s history website and site-based audio tour of the Cache Creek Nature Preserve.
Here, ross gives NAMAC readers a peek into the production process and philosophy behind this extensive undertaking.
I really appreciated Lina’s post dealing with definitions oftransmedia. I think she is quite right that her original definition still holds:
"Transmedia storytelling, a concept identified by Henry Jenkins, is storytelling by a number of decentralized authors who share assets and create content for distribution across multiple forms of media. Transmedia immerses an audience in a story’s universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story."
I’ve been inspired by the blog posts of Ingrid, Lina, and Nedra—here's my follow-up.
The audience should be at the centre of what we create. With many of us seeking ways for the audience to participate, we should stop to think not what the audience can do for us, but what we can do for the audience.
The section of Robert's post entitled "Know your premise" is one I appreciated, and important for particular attention from nonprofits and grassroots filmmakers, and particularly for media creators using their narrative and content to lead to people to social action. As Robert says, "if your story is to be coherent across multiple platforms then it’s important that each supports the same premise.
Both Lina and Nedra have touched on the transformative potential of transmedia storytelling. I’ve been thinking about all the different ways this transformation can take place.
In reading my co-bloggers’ initial posts, I was struck by a common theme that can best be summed up by slightly altering Bill Clinton’s old campaign mantra: “It’s the audience, stupid!”
Or as Ingrid said more eloquently, "The trick is to start with the audience and really design an experience for them."