"Brian Reich is the managing director of little m media which provides strategic guidance and other support to organizations around the use of the internet and technology in order to facilitate communications, engagement, education, and mobilization. Brian is the author of Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience (Wiley 2007). He is the editor of Thinking About Media and contributes as a Fast Company Expert. He also edits WeMedia.com, the blog for iFOCOS, the media think tank and futures lab that organizes the We Media community, conferences and awards. Reich is a renowned writer and speaker on the issues involving the impact of the internet and technology on politics, society, and the media. He is well known for his expertise in new media, web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding, etc. "