Campaign and Policy Institute

NAMAC Offers Advocacy Training for Arts Leaders Through Campaign & Policy Institute

What is NAMAC’s Campaign & Policy Institute?

Advocacy is having a passionate conversation about what matters to you with the right people.  The more integrated the arts become in the life of a community, the more important advocacy becomes to the work of arts organizations.

Many public policy issues such as arts funding, education, freedom of expression and nonprofit laws affect artists and arts organizations.  Now, as more work in the creative sector depends on new technologies for creation, distribution and funding, it is increasingly important to understand and affect the direction of media policy.

NAMAC will bring together twenty leaders from intermediary arts organizations for a training institute, December 6 – 8, 2011 in Washington, DC.  This intensive three-day workshop is designed to build participants’ capacity to influence national level policies that affect their organizations, constituents and the field.  There will be a special focus on connecting how media and technology policy affects the arts across disciplines. 

NAMAC’s Campaign & Policy Institute offers delegates the opportunity to:

§  Debunk the myth that 501(c)3 organizations cannot conduct lobbying or advocacy initiatives

§  Increase their understanding of how federal policy decisions are made, by whom, and how arts advocates can influence the policymaking process

§  Increase their understanding of the importance and impact of media and technology policy issues to their work

§  Learn skills for policy advocacy, including strategy development, targeting, power mapping, lobbying, and organizing their membership

§  Practice direct advocacy skills in lobbying meetings with Congressional representatives

§  Learn how advocacy and organizing can enhance an organization’s visibility, reach, and fundraising activities

§  Determine the steps they can easily take to advocate for key issues in an ongoing way

§  Broaden their network of allies and peer support for ongoing advocacy work

In follow up to the Institute, NAMAC will convene conference calls and webinars with Institute participants in order to further support alumni toward their advocacy goals. 

What are the costs?

The registration fee for those selected to attend the Institute are generously underwritten by funding from The Nathan Cummings Foundation, The William and Flora Hewlett Foundation, Wyncote Foundation and Media Democracy Fund.

Participants are responsible for their own travel and lodging expenses.

What are the commitments?

Delegates agree to:

§  Attend and participate fully in the entire 3-day Institute, December 6 - 8, 2011 in Washington, DC.

§  Complete some advance readings and pre-work that may comprise 4-6 hours’ advance time commitment.

§  Share appropriate information and training with any organizational leaders, staff, or board members whose participation would be required for organizational buy-in on policy or advocacy initiatives.

§  Dedicate 5 hours per month within the 12 months following the Institute to advocacy actions on behalf of your organization.

§  Share policy information and advocacy training with your organization’s members and partners as appropriate.

Who is this for?

An appropriate applicant:

§  Works at the national, regional or local level with a visual, performing or media organization that represents or supports a membership of individuals or organizations. 

§  Has a passion or curiosity for advocacy.

§  Has a passion or curiosity for media and technology issues.

§  Holds a position at their organization with opportunity to direct or implement policy advocacy activities on behalf of the organization.

What is the selection criteria?

NAMAC seeks to identify a diverse group of participants that represent a broad range of arts and media networks and regional representation across the U.S. We will select applicants who we believe will benefit most from participation and who have the most potential to engage in successful advocacy work on behalf of the arts, as demonstrated through the written statement of interest.  Priority will be given to participants from organizations that are committed to increasing their work in the policy arena.

How to apply

Applicants should complete the application by October 21, 2011. 

Download the application here. 


See our list of frequently asked questions here.

If you have questions about the application, contact

NAMAC’s Campaign & Policy Institute is generously underwritten by funding from The Nathan Cummings Foundation, The William and Flora Hewlett Foundation, Wyncote Foundation, and Media Democracy Fund.