Podcasts

The Art of Marketing: Creating a Marketing Plan that Works for You

Bob Harrington, Director of Strategic Restructuring Practice at La Piana Consulting, describes the various partnership options available to nonprofit organizations including mergers, joint programming, administrative consolidation, management service organizations, parent-subsidiary, etc.  He presents the findings of landmark studies on mergers and alliances in the United States, and discusses the benefits and challenges of restructuring as well as the phases of the strategic restructuring process.

Power Point

As the Baby Boom generation ages, there is more discussion about the future leadership of nonprofit organizations.  At the same time, many leaders have found their next steps limited or unclear, especially in the present economic climate.  Based on the book Working Across Generations: Defining the Future of Nonprofit Leadership, this interactive workshop will provide you with tools for how to approach leadership changes in ways that value the contributions of long-time leaders, recognize what new and younger leaders have to offer, and help prepare groups to work across generational
88:44 minutes (8 MB)

Especially during tough economic times, grant makers look to fund projects that fit well with their priorities and that can demonstrate impact.  In this panel, we present resources of interest to grant seekers, including updates on the media arts funding world, a database for matching grant seekers with funders, a useful evaluation matric, and a model for "prenups" guidelines for filmmakers.

Presenters:
Sheila Leddy, Fledgling Fund
Ted Libbey, National Endowment for the Arts
Shaady Salehi, Active Voice

For many organizations, the social Web has been both an exciting and sometimes frustrating laboratory for experimenting with new ways to maximize awareness, engage audiences, foster community building and more.  This session explores the insights gained from these experiments and offers ways in which organizations can use this information to formulate strategies for more effectively utilizing social media and social networks without draining financial and human resources.

Presented by: David Dombrosky, Center for Arts Management and Technology

In City Hall, at the State House and in Washington, leaders are making decisions that will profoundly affect not only the future of your organization, but even its survival.  You need to be an effective advocate for your organization, your mission, and for your industry: arts and culture.  This advocacy seminar will teach you how to navigate the political landscape and win a seat at the table with political, business, and media leaders.

Presented by: Dan Hunter, Massachussetts Advocates for the Arts, Sciences, and Humanities

New technologies are creating powerful opportunities for voices traditionally left out of mainstream public discourse to be cultivated, reinforced, and amplified through art and media.  Come hear and share case studies of technological antidotes to marginalization.

Presenters:
Steven Renderos, Main Street Project
Michella Rivera-Gravage, Center for Asian American Media
Nettrice Gaskins, Massachusetts College of Art

Moderated by: Amalia Deloney, Media Action Grassroots Network

One of the hot topics in deconstructing the juggernaut of Obama's election campaign was the critical role of arts in presenting the candidates image and generating an emotionally engaged base of supporters. What have we learned about cultural organizing that we can apply to social change efforts on a myriad of critical issues? What are the different ways that artists approach cultural tools? In this session, we'll share strategies for connecting purposeful art to strategic campaigns.