Communications and Outreach Manager
TO APPLY: Please submit a cover letter, resume and list of 3 references to info@headlands.org by January 8th, 2010
The Communications and Outreach Manager works under the supervision of the Executive Director and in collaboration with Headlands staff to design and implement an integrated community engagement and public relations program for Headlands Center for the Arts.
Qualifications: A self-motivated, dynamic individual who excels in a fast-paced creative environment and thinks both strategically and logistically. A background in outreach and community building, brand strategy, messaging and media relations is highly desirable. Knowledge of Filemaker pro, Microsoft Office, Design software and html required. Interest
in and familiarity with contemporary art preferred. Due to our Marin Headlands location, a car is required.
Primary Responsibilities include:
• To enhance and improve public understanding of Headlands’ mission and programs
• To develop + implement systems for communicating with Headlands’ existing audiences and to build new ones
• To expand and promote Headlands’ visibility in the Bay Area, nationally and internationally
• To work collaboratively and inter-departmentally with staff in the program, development and facilities departments
Duties include:
Communications, Community Engagement and Outreach
a. Maintain publication schedule for Headlands printed material and website
c. Oversee strategy and content of www.headlands.org.
d. Manage photographic and audio documentation needed for press, program archives, and publications
e. Work with Program and Development staff to develop institutional materials, visually and in content. Work with staff to maximize opportunities for clear communication about the Headlands core programs and giving opportunities.
f. Supervise staff and interns involved in maintaining and developing mailing lists for targeted communication with Headlands varied publics.
g. Conduct Headlands tours as appropriate for outside groups such as museums and schools, special interest groups and members of the press
h. Develop strategies to expand Headlands visibility and reputation locally, nationally and internationally
i. Devise and implement online and social networking strategies as well as e-news
j. Oversee and maintain institutional style guide
Marketing, Press and Media Relations
a. Cultivate and expand relationships with local print and media professionals.
b. Develop and disseminate press releases and publicity material to print and media outlets about Headlands programs and activities.
c. Manage interns in posting programs and events on various arts and culture sites
d. Develop and oversee maintenance of press and media materials, contact lists, and virtual press room.
e. Develop annual public relations plan and budget for activities and publications
f. Respond to requests for information and images, public listings and printed directories.
Special Projects and other duties as assigned.
Headlands Center for the Arts
Situated in a nine-building historic campus, located in the coastal Marin Headlands region of the Golden Gate National Recreation Area, Headlands Center for the Arts hosts an internationally recognized Artist in Residence (AIR) Program, interdisciplinary public programs, and subsidized studio rentals for Bay Area artists of all disciplines. Each year international artists are encouraged to apply for residencies that are selected by expert panels. Through these programs, Headlands offers opportunities for artist research, dialogue and exchange that build understanding and appreciation for the role of art in society.
Headlands mission is to serve the public in better understanding the arts within the extraordinary context of Headlands as a Park Partner with the Golden Gate National Recreation Area. Because of our environment, unique opportunities exist for Headlands interdisciplinary public programs to add considerably to the vitality, understanding, and appreciation of the resources of the Golden Gate National Park.
Headlands offers a unique campus to meet the needs of a diverse, international community of contemporary artists. We strive to provide a compelling, stimulating environment for our residents while offering high-quality, innovative programming in all areas of cultural development.
Headlands’ vision is to serve as a world-class center for creative experiences, research and exchange for its AIRS and the general public at large. Headlands strives to impact the artists and the communities we serve by supporting the highest level of process based exploration, dialogue and critical thinking. By supporting cross-cultural, international, and
interdisciplinary exchange, advances in knowledge and artistic understanding will be generated, documented, and distributed, to broaden our reach through the community. For more information, please visit http://www.headlands.org.
