Social Media and Social Networks: From Experiment to Strategy

For many organizations, the social Web has been both an exciting and sometimes frustrating laboratory for experimenting with new ways to maximize awareness, engage audiences, foster community building and more.  This session explores the insights gained from these experiments and offers ways in which organizations can use this information to formulate strategies for more effectively utilizing social media and social networks without draining financial and human resources.

Presented by: David Dombrosky, Center for Arts Management and Technology